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Home/Programs & Training/Business Case for Built Green Print This Page

Business Case for Built Green

Third-Party Labelled, Sustainably Built Homes' Advantages

Built Green’s holistic approach goes beyond energy, offering a competitive advantage, and provides builders with pass-along benefits for their homebuyers, and a way to meet consumer demand for healthier, more sustainable homes with the economic benefits that come with increased efficiency and durability. 

Competitive Advantage

The benefits of certifying homes through Built Green Canada continue to increase, as our programs address energy efficiency—so they complement energy-focused building code—and then go beyond for a more comprehensive approach to sustainable building practices. This means that builders certifying with us are building homes beyond the status quo, offering them an edge over their competition and signalling to their customers they’re doing more than code requires.

EnerGuide Incentives

Incentives and rebates are available across the country and may vary based on project type (single family, renovation, and low rise multi-family). A breakdown per province may be found here: www.nrcan.gc.ca/energy/funding/efficiency/4947.

Premium Mortgage Insurance Rebate

Meanwhile, single family projects certified through Built Green Canada are eligible for a premium mortgage insurance rebate. Rebates can be calculated here: www.builtgreencanada.ca/mortgage-rebate-calculator. That’s cash in the homebuyer's pocket!

Consumer Demand for Sustainably Built Homes is on the Rise

  • 67% of homebuyers say a high performance home is a “must have”;
  • 44% said low-flow toilets are a “must have”, while ratings show other water-efficient features to be important to homebuyers as well—in-demand sustainable features go beyond energy efficiency.
  • Moreover, 57% say home certification is a “must have”, with an additional 26% who “really want” certification—only 4% feel this isn’t important.

** 2018 Canadian Home Buyer Preference National Study by CHBA National and AVID Ratings. 

The organization offers programs for single family (including Net Zero+), single family renovations, high density (including multi-storey, residential tower, and mixed-use), high density renovation projects,  communities, and a restorations program in pilot. 


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